01 — Understand
Understand the market, its practices, constraints and stakeholder dynamics before starting any development initiative.
02 — Target
Identify the sectors, organisations and stakeholders whose needs, capabilities and ambitions genuinely match the project.
03 — Connect
Create qualified introductions by giving each party the information needed to start a useful dialogue.
04 — Qualify
Verify mutual interest, feasibility, expectations and the conditions for cooperation before committing further resources.
05 — Test
Test the opportunity on the ground through initial discussions, meetings, a pilot proposal or an exploratory phase before broader deployment.
06 — Consolidate
Support the relationship, resolve misunderstandings, adjust the approach and strengthen trust between partners.
07 — Develop
Turn a validated relationship into a lasting partnership, market access or a new growth channel, with controlled progression.